Windows 7 Lineup Offers Clear Choice for Consumers and Businesses. Windows General Manager Mike Ybarra announced the Windows 7 Editions.
Q&A: Windows General Manager Mike Ybarra discusses how Windows 7 editions are being designed to make buying simple, while serving the needs of more than 1 billion customers worldwide.
REDMOND, Wash., Feb. 3, 2009 — Last month Microsoft delivered the beta version of Windows 7 for public testing. Today the company announced its plans for Windows 7 SKU (Stock Keeping Unit) strategy, explaining that Microsoft expects that a majority of customers will be best served by two primary editions of Windows 7: Windows 7 Home Premium for consumers, and Windows 7 Professional for businesses.
To get some more detail on today’s news, PressPass spoke with Mike Ybarra, general manager for Windows.
PressPass: What will change in the way you package and market Windows 7?
Ybarra: We’ve received great feedback from customers and partners through Windows XP and Windows Vista, and have learned a lot about how to communicate what’s available in different editions of the operating system. At the same time, we have a customer base of over 1 billion along with many partners, so it’s important to make sure the right edition of Windows with the right features set is available for them.
The first change in Windows 7 was to make sure that editions of Windows 7 are a superset of one another. That is to say, as customers upgrade from one version to the next, they keep all features and functionality from the previous edition. As an example, some business customers using Windows Vista Business wanted the Media Center functionality that is in Windows Vista Home Premium but didn’t receive it in Business edition. Customers won’t have to face that trade-off with Windows 7. With Windows 7 there is a more natural progression from one edition to the next.
The second change is that we have designed Windows 7 so different editions of Windows 7 can run on a very broad set of hardware, from small-notebook PCs (sometimes referred to as netbooks) to full gaming desktops. This way, customers can enable the scenarios they want across the broad hardware choices they have.
The third change lies in how we broadly communicate in the marketplace, to make these choices as simple and clear as possible for customers and partners.
PressPass: Does that mean you’ll be streamlining the product lineup?
Ybarra: With Windows 7 there will be two primary editions: Windows 7 Home Premium, and Windows 7 Professional. We think those two SKUs will meet most customers’ needs.
Windows 7 Home Premium is the recommended choice for consumers. It gives them a full-function PC experience and a visually rich environment in everything from the way they experience entertainment to the way they connect their devices.
Windows 7 Professional is the recommended choice for small businesses and for people who work at home but have to operate in an IT-managed or business environment where security and productivity are critical. For those running Windows Vista Business, it will be a very logical move to Windows 7 Professional.
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